Released on: October 15, 2008, 10:22 pm

Press Release Author: John Camacho

Industry: Advertising

Press Release Summary: Forget about cleverly designed sentences and trying to wow
readers with your selection and use of words.
Your headline has one job, to draw the reader

Press Release Body: STEP ONE: GRAB THEM WITH YOUR HEADLINE!



Forget about cleverly designed sentences and trying to wow readers with your
selection and use of words.
Your headline has one job, to draw the reader in to the rest of your ad.
Any headline you write should make the headline stand out from the rest, stop the
reader dead in their tracks, and make them curious.
So, what makes people stop and want to read more about your offer? It targets them,
and then it proposes a solution to a problem.
When writing your headline, you need to ask yourself those questions.
Do you have your target prospect in mind while writing the headline, and will it
make them want to read more?
And does it offer a solution to a problem that's nagging your target prospect?
Once can answer yes to both question, then you're ready to move on to step two.




STEP TWO: DON'T TRY AND CLOSE THE SALE YET!


John Camacho says never, try to close your offer from a simple classified ad.
It just doesn't work that way. Classifieds are short, and there isn't enough room
for you to list your major selling points.
Instead, you want to simply introduce the reader to your offer and communicate the
strongest benefits and how it will benefit them.
Create a little excitement. Give the reader only enough to build curiosity so
they're driven to find out more.




STEP THREE: TELL THEM WHAT TO DO NEXT!


People will follow when you lead. So tell the reader exactly what they need to do.
Trying to get information in front of your prospect? Tell them how they can get it.
Want them to sign up for your newsletter? Show them what they need to do.
By stating in simple terms what to do next, the now interested reader will follow.
And if you've followed these suggestions, you'll have copy that leads the reader to
their pot of gold every time.



Web Site: http://www.treeofopportunity.com

Contact Details: 183 Robinwood Terrace, East Stroudsburg, PA, 18301, USA