Isenzo Mediacaster Selected by Moving Tactics for Digital Signage Network
Released on: September 3, 2008, 6:38 am
Press Release Author: Isenzo
Industry: Software
Press Release Summary: Moving Tactics, a South African specialist in retail
advertising, have selected Isenzo as their digital signage technology provider after
a successful three month field trial.
Press Release Body: CAPE TOWN, SOUTH AFRICA - 3 September 2008 - Moving Tactics, a
South African specialist in retail advertising, have selected Isenzo as their
digital signage technology provider after a successful three month field trial.
\"Digital signage offers significant ROI compared to static POS signage, in addition
to being highly versatile and visually appealing,\" said Moving Tactics\' Business
Development Director, Ray Smeda. \"The success of the software in the Midas
environment, has given us absolute confidence in Isenzo, and we will be utilizing
the Mediacaster software in Picardi Rebel, Ultra Liquor, Makro Cellular and our
Sport Store environments nationally.\"
\"Present market conditions are calling for retailers to employ new marketing
strategies to drive sales.\" said Isenzo co-founder and CEO, Peter Robson. \"The rapid
uptake of digital signage is supported by research studies that show 70% of all
purchase decisions are made in-store and that using digital signage to deliver
compelling in-store content produces demonstrable sales-lift.\"
Moving Tactics has initially deployed Isenzo\'s software to manage their
Midas-branded retail channel, which displays a programme of advertising,
entertainment and news headlines in 100 outlets of the automotive spares group. One
of the key factors in the decision to select Mediacaster, was the significant
reduction in data use and the robust performance of the software compared to other
available products.
Added Robson, \"Mediacaster is an open-platform digital signage product that has been
designed for companies and organisations who wish to create and manage their own
media channels. After two years of extensive development and testing, winning over a
key player like Moving Tactics demonstrates that our software is ready for complex,
large-scale deployments in the digital signage sector.\"
About Isenzo
Isenzo is a technology company, based in Cape Town, South Africa, that develops
robust and cost-effective multimedia broadcast solutions for the corporate, retail
and leisure industries.
Isenzo\'s user-friendly technology allows users to easily create and manage a variety
of digital media channels such as Digital Signage; Out of Home Networks; Corporate
and Retail TV; and Multimedia Info Displays. For more information visit the website
at www.isenzo.com
Web Site: http://www.isenzo.com
Contact Details: Unit 4.4, Mediahive, Glynnville Terrace, Cape Town, South Africa
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