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txtNation powers a picture campaign of one of the world`s greatest wine brands

Released on: August 13, 2008, 4:31 am

Press Release Author: Donna Glover

Industry: Telecommunications

Press Release Summary: txtNation reported this summer that they we will be working
with Blossom Hill to help launch their two new and exciting mobile phone
competitions.

Press Release Body: txtNation reported this summer that they we will be working with
Blossom Hill to help launch their two new and exciting mobile phone competitions.
Pulse Group who are promoting the Blossom Hill wine promotions are using the mobile
solutions provider.

The competition began in June as part of the build up to the tennis tournament at
Wimbledon. Blossom Hill are the official wine supplier to The Championships,
Wimbledon. There will be 10 weekly prize draws where one lucky person will win one
of the Garden Party prizes each week. One thousand pubs in the UK will be promoting
the MMS picture messaging competition and will have posters, coasters and fridge
vinyls with entry information alongside a supporting point of sale visibility kit
for the activity.

Consumers are to take photos of themselves enjoying Blossom Hill wine with friends
to be able to enter into the prize draw, in which people will win one of the 10
Garden party kit prizes within their local pub. All they have to do is simply take a
photo of themselves and send it in with the word ‘SUMMER’ to 60999. For the other
competition they could simply text in their name, address and D.O.B along with the
word \'BLOSSOM\' to 60999 for the chance to win fantastic prizes.

Blossom Hill purchased mFUSION and mBILL from txtNation enabling them to ensure that
their campaigns were set up successfully and delivered perfectly, right on schedule.
txtNation created the website that Blossom Hill is using to host the picture
competition.

Blossom Hill has stated that all texts will be charged at the standard rate with no
extra costs, ensuring the maximum amount of fuss free entries from all their
customers.

txtNation’s Geoff Goodall commented: “Pulse Group have been very professional and
knew what they wanted, with all the details and specifics provided we were able to
deliver the solution in plenty of time to go live. The results from the campaigns
have been fantastic”

Pulse Group’s Jon Harding commented “txtNation have provided a quick and easy
solution to our clients varied promotional needs. They have set up a dedicated
working area where all entries, both picture and text, can be viewed without any
need for extensive IT training. It really has allowed us to run the campaign easily
whilst providing our client all the data they need to evaluate post campaign”.

The Blossom Hill merchandise is available in leading supermarkets running until the
end of August 2008, allowing 2 months for consumers to enter the competitions.


Web Site: http://www.txtnation.com

Contact Details: txtNation
Poseidon House, Waterfront Business Park,
Plymouth OSJ
Phone: +44 (0)17 5227 3491
Fax: +44 (0)207 117 3534

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