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INTELLIGENT LEISURE SOLUTIONS AND THE DISCOVER GROUP WINS UNITED NATIONS WORLD TOURISM ORGANIZATION ULYSSES AWARD FOR INNOVATION IN TOURISM ENTERPRISES

Released on: June 5, 2008, 2:10 pm

Press Release Author: Intelligent Leisure Solutions

Industry: Entertainment

Press Release Summary: INTELLIGENT LEISURE SOLUTIONS AND THE DISCOVER GROUP WINS
UNITED NATIONS WORLD TOURISM ORGANIZATION ULYSSES AWARD FOR INNOVATION IN TOURISM
ENTERPRISES
Awards ceremony has been held on May 28th in Madrid, Spain


Press Release Body: Salvador, Brazil, June 2nd 2008. --- As in previous years, the
World Tourism Organization UNWTO has awarded the Ulysses Prize to projects with
innovation in tourism during the Ulysses Conference. The event has taken place in
Madrid, Spain, on May 28th and 29th under the title “Education and Knowledge
Management: Meeting Future Challenges” with the presence of representatives of
prestigious international organizations acting in the travel and tourism industry.

UNWTO (United Nations World Tourism Organization) - about the Ulysses Prize and Awards:

“The UNWTO Ulysses Prize and Awards are given in recognition for Innovation and
Application of Knowledge in Tourism Governance (…) to projects (…) which merit
distinction for their innovative contributions to tourism policy, governance, and
other areas of tourism, such as the environment, new technologies, etc. “

In 2008, the UNWTO Ulysses Awards for a project of a tourism enterprise for
innovation in tourism has been given to Intelligent Leisure Solutions and Discover
Travel Group. This completely web-based South and Central America Luxury Travel
Company has been selected by the Ulysses Prize and Awards Committee together with
the Secretary-General of the World Tourism Organization for using an inexpensive
business model to improve and establish the image of South and Central America as
luxury tourism destinations providing excellence in service, thereby fomenting
demand for luxury travel in these developing areas and encouraging local development
of high quality sustainable tourism activity.

The opening-up of this market of responsible tourism for these suppliers in remote
areas causes economic development to progress, bringing social improvements.
Furthermore, local communities start to regard the environment and local culture as
sustainable source of income, which is an incentive for them to engage in its
preservation.

Intelligent Leisure Solutions and Discover Travel Group applied an innovative
approach using geotourism on the product side by providing local services to their
clients, and on the marketing/distribution side by applying – the long tail theory –
using the internet to distribute their product to the most remote regions of the
globe.

This tourism enterprise uses no traditional marketing methods, such as travel trade
shows, which are a popular marketing tool in the industry and very expensive. – It
uses only web marketing which costs approximately 90% less than traditional
marketing and allows it to reach clients all over the world.

The success of this model has spun off a new business for the group, called
Intelligent Web Solutions. This new company (www.IntelligentWebSolutions.com) offers
an integrated Internet Marketing Solutions portfolio.

Further details on the UNWTO Ulysses Prize and Awards Ceremony and this year’s
Awards and Prize winners can be found on www.unwto.org/pdf/Ulysses2008winners.pdf.
For information on Intelligent Leisure Solutions and the Discover Travel Group, as
well their luxury travel products, please visit www.Discover.Travel,
www.DiscoverSouthAmerica.Travel, www.DiscoverCentralAmerica.Travel or
www.DiscoverBrazil.com.

Intelligent Leisure Solutions and the Discover Travel Group is a web-based
Destination Management Company (DMC) for Latin America that offers only luxury,
custom-made trips from pre-selected destinations, accommodations, packages and tours
to travelers and MICE (Meetings, Incentives, Conventions and Events) clients seeking
differentiated travel experiences. Intelligent Leisure Solutions has been selected
by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations
World Tourism Organization and are nominated for the World Travel Awards 2008 in two
categories. They are also Authenticated by the Tralliance Corporation and the
.Travel Registry.

Web Site: http://www.ils3.com

Contact Details: Av. Tancredo Neves, Caminho da Arvores.
1-888-457-3266

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