Released on: March 5, 2008, 8:50 am

Press Release Author: Allison Nazarian / Get It In Writing, Inc.

Industry: Marketing

Press Release Summary: Your marketing material can be recycled. You are an expert
in your industry and should be sharing your information more than once. Re-use in a
blog, media file, or speaking event.

Press Release Body: You may already think (rightly so) that content is what drives
your future sales, current visibility, and sales inquiries. You may also think (not
so rightly) that you need to have a lot of content to push your marketing efforts,
you can\'t reuse past material.

But the truth is that you can. Consider it a means of recycling. Sounds odd? Not
really if you can reuse a soda can, you can reuse a business article. So why not
contribute to the “greening” of marketing content?

 Your expertise is valuable, right?
 Your services and products are much-needed, right?
 Your target customers are eager for whatever tips you can give them, right?

So why would you share only once? Take your existing content and re-purpose it. The
recycling potential of good content is priceless.

 Split up longer pieces of content into shorter blog entries, e-newsletters
and auto responder e-mail tips.
 Create articles and blog posts from Q&As and Q&As from articles and blog
posts. The Q&A can be for an expert in a related field, or for your audience itself.
 Convert audio into written words and vice versa. Record, transcribe, and
publish into different formats such as audio, video, slide shows, and written
articles.
 Plan in advance, almost like an “editorial calendar” similar to what a
magazine would use. If you know you have to give a speech at a trade show in the
following month, write on your topic for your blog over the next week and start from
there.

Always view your writing, speaking, selling, and research efforts with an eye toward
multi-use. Remember, anything you produce should have several lives.


Allison Nazarian, president and founder of Get It In Writing, provides copywriting
and marketing services, consulting and instruction to businesses and DIY-ers
(do-it-yourselfers, especially small business owners, entrepreneurs, coaches and
consultants). For free copywriting and marketing tips and to immediately download
our free e-book: How the Right Words Will Help You Master Marketing & Increase
Sales: Top 8 Copywriting Secrets Revealed, visit Allison and Get It In Writing
online at: www.GetItInWriting.biz or www.GetItInWriting.biz/blog.


Web Site: http://www.getitinwriting.biz

Contact Details: 1100 Holland Drive, Suite 207
Boca Raton, FL 33487
P: 561.989.8555
E: ANazarian@GetItInWriting.biz