Released on: January 16, 2008, 2:58 am

Press Release Author: Jennings Public Relations & Advertising

Industry: Marketing

Press Release Summary: A recent political study by Experian Research Services
suggests the most popular Web sites visited by Republican and Democratic voters
range from the nhl.com and barnesandnoble.com to americangreetings.com and fox.com.
The data also suggests how to reach and target voters via direct mail, e-mail,
television and in magazines.

Press Release Body: NEW YORK -- A recent political study by Experian Research
Services suggests the most popular Web sites visited by Republican and Democratic
voters ranging from the nhl.com and barnesandnoble.com to americangreetings.com and
fox.com. The data also suggests how to reach and target voters via direct mail,
e-mail, television and in magazines.

Download free political study including top Web sites, television networks and
magazines: www.smrb.com/political

The findings are part of a larger study of more than 250,00 respondents that
identifies 10 political segments of registered and unregistered Republicans,
Democrats and Independent voters including Super Democrats, Left Out Democrats,
Green Traditionalists, Uninvolved Conservatives and Ultra Conservative Republicans.


According to Chris Wilson, president of Experian Research Services, 2008 will set a
new standard for online campaign intelligence. “Candidates and political groups
vying for an Internet advantage will need to pay special attention to online
positioning,” said Wilson. “Experian Research Services created a segmentation system
that allows media buyers, political consultants and candidates to understand how to
communicate with and target potential voters on a one-on-one basis.”

Watch Wilson as he explains how the political personalities study was developed and
what it includes: http://www.youtube.com/watch?v=JyKfehBmR-E

Experian Research Services (ERS) is ranked one of the fastest growing market
research companies by Jack Honomichl, the leading market research authority. ERS, a
part of Experian, is comprised of Simmons, a full service, consumer research
organization that has been The Voice of the American Consumer for more than 50
years, and Vente, a real-time online quality lead generation service.

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For media inquiries, please contact Valerie Jennings at 816-221-1040 or send an
e-mail to info@jenningspr.net.


Web Site: http://www.smrb.com/political

Contact Details: Experian Research Services
29 Broadway, New York, NY 10006
816-221-1040