Released on: November 26, 2007, 12:38 pm

Press Release Author: Victoria Hatton

Industry: Food & Beverage

Press Release Summary: The Sunday Times Wine Club
(http://www.sundaytimeswineclub.co.uk), the top selling mail order wine company has
launched its largest brand adverting campaign to date, reinforcing a long-term
commitment to fair trading by highlighting the unique relationship it has built with
its growers.

Press Release Body: The Sunday Times Wine Club, the top selling mail order wine
company has launched its largest brand adverting campaign to date, reinforcing a
long-term commitment to fair trading by highlighting the unique relationship it has
built with its growers.

The ‘Discover More’ campaign features a selection of The Club’s suppliers. Gifted
Spanish winemaker Alfonso Schlegel Iglesias plays piped music (Mozart is a
particular favourite) at his world-acclaimed bodega, while the Casa del Rio Verde
estate in Chile believes passionately in using environmentally-friendly methods in
the vineyard, with any live pests removed courtesy of the cellar’s flock of geese!

The campaign will be running over the coming months with each ad focusing on the
unique stories of each of the growers featured, plus there will be an opportunity to
buy wines from these vineyards online at http://www.sundaytimeswineclub.co.uk

Marketing Manager for The Wine Club, Nicky Warner says:
“We are very proud of the relationship that we have with our wine growers, including
their commitment to quality and passion for crafting exclusive wines for our members
to enjoy. We hope that this insight-driven campaign will communicate The Club’s
long-standing commitment to building sustainable partnerships, whilst also
broadening The Club’s appeal to new audiences”.

Editor’s Notes

The Sunday Times Wine Club was launched in 1973 and has over 400,000 members in the UK.

The brand campaign will be launched in The Sunday Times on the 18th November 2007
and will run until the 23rd December 2007.

Campaign designed by in-house creative team.

Web Site: http://www.sundaytimeswineclub.co.uk

Contact Details: VICTORIA HATTON
Media Relations

Phone: 0118 903 0903

The Sunday Times Wine Club
New Aquitaine House
Exeter Way, Theale
Reading, Berkshire
RG7 4PL