Released on: November 28, 2007, 6:59 pm

Press Release Author: Jennings Public Relations & Advertising

Industry: Marketing

Press Release Summary: Retailers hoping for that extra boost in holiday sales might
need to pay extra attention to their online stores this season. According to
Experian Research Services, women are spending significant revenue online in certain
parts of the U.S. Retailers interested in leveraging online consumers will want to
know where and how to reach these Internet-savvy consumers. Download free map,
highlighting online female spending behavior across the U.S. from Experian Research
Services: www.smrb.com/retailers.

Press Release Body: New York - Retailers hoping for that extra boost in holiday
sales might need to pay extra attention to their online stores this season.
According to Experian Research Services, women are spending significant revenue
online in certain parts of the U.S. From San Francisco to Philadelphia, retailers
interested in leveraging online sales will want to know where and how to reach these
Internet-savvy shoppers.

Download free map, highlighting online female spending behavior across the U.S. from
Experian Research Services: www.smrb.com/retailers.

According to Chris Wilson, president of Experian Research Services, retailers can
leverage this information during the holiday season by targeting local markets where
online shopping is high. \"Retailers in Atlanta should know that approximately
420,000 local women are shopping online. By targeting these consumers directly and
understanding their buying behaviors, stores have the potential to generate a higher
holiday sales volume this season,\" explained Wilson.

For retailers in markets where online shopping isn\'t substantial, stores need to
make convenience their No. 1 priority. \"Fifty-two percent of women shop stores
because of their convenient location and 73 percent say that a store\'s environment
makes a difference in whether or not they shop there,\" said Wilson. \"Additionally,
50 percent of women go straight for the clearance rack when shopping. Understanding
these behaviors is critical this season,\" said Wilson.

Listen to Gary Warech, vice president of Experian Research Services business
development, offer advice on how retailers can better understand their target
consumer: http://www.youtube.com/watch?v=jR3Sn3oVFKo

Experian Local Market Services delivers twice as many markets, three times the
consumer data (60,000+ data variables) and sample sizes five times larger than
competitive offerings. Its services include targeted consumer and business marketing
lists, geographic mapping analysis, local market consumer research and geographic/
socio-economic segmentation. (For more details, visit us at www.smrb.com).

Experian Research Services: The mission of the group is to enable clients to
optimize communications with their customers and prospects across multiple channels
by providing a robust description of the American Consumer. Experian Research
Services operates: Simmons (a full service, consumer research organization that has
been The Voice of the American Consumer for over 50 years) and Vente, a real-time
online quality lead generation service. In 2006, Experian Research Services was
ranked the fastest growing market research company by Jack Honomichl, the leading
market research industry authority.

###


Web Site: http://www.smrb.com/retailers

Contact Details: For media inquiries, please contact Valerie Jennings at
816-221-1040 or send an e-mail to info@jenningspr.net