Released on: November 13, 2007, 4:13 am

Press Release Author: Thomas Murawski

Industry: Small Business

Press Release Summary: If your company or government agency needs top training on
business writing and presentation skills, come on in.


Press Release Body: Business writing workshops boost NASA center’s prospects for
performance awards

Colorado Springs, CO – November 5, 2007 -- Special business writing workshops by the
Murawski Group are boosting one NASA center’s chances to win awards for top
employees.

Every year NASA headquarters and its ten centers around the country honor
outstanding achievement--scientific, engineering, and administrative. Top teams and
individuals earn recognition for contributions that far exceed job descriptions.
Judges choose winners from written nominations, which are the focus of these unusual
business writing workshops. The challenge: to write nominations that explain
achievements in winning ways.

“That isn’t easy if you’ve grown up on technical writing, which emphasizes
description over persuasion,” says Dr. Thomas Murawski, president of the Murawski
Group. “Nominations have to sell, not just tell. The trick is to avoid breathless
advertising copy, of course, but also to avoid bogging down in obscure accounts of
what nominees did. What’s the significance? What’s the payoff?”

The center’s middle and senior leaders, including the center director, took part in
one-day business writing workshops. They studied winning and losing nominations,
conducted a mock promotion board, and practiced organizing by challenge, action, and
result. At the end of each business writing workshop, participants met with the
instructor for individual coaching. To improve the entire nomination process, the
Murawski Group offered changes to the nomination form and the center’s
recordkeeping.

Results will be known next year, when the center compares its awards record for 2008
with earlier successes. In the meantime, reactions to the business writing workshops
are encouraging. When representative participants were asked whether they
“would recommend the course to others,” fully 92% agreed (8% were
neutral). Especially popular: the structure offered for award nominations and the
relevance of the workshop’s illustrations and exercises.

Founded in 1985, the Murawski Group, Inc. is a boutique training and consulting
company with a specialty in customized business writing workshops. Clients include
Fortune 500 companies, all 15 federal cabinet departments, and the White House.


Web Site: http://www.writingandspeaking.com/

Contact Details: The Murawski Group, Inc.
Thomas Murawski
800-636-3060
ask@writingandspeaking.com
www.writingandspeaking.com