Multipet International Joins The Fight Against Breast Cancer
Released on: October 2, 2007, 7:41 am
Press Release Author: T.J. Sacks & Associates
Industry:
Press Release Summary: Top-selling dog toy raises funds for breast cancer research.
Press Release Body: New York, NY — Battling breast cancer, Multipet International, a pet toy company whose ever-popular Loofa dog appears in the PetSmart TV commercials, has specially produced a pink Loofa dog, according to Mark Hirschberg, Multipet president.
Dogs have become our new heroes in the battle against cancer: From those trained to detect cancer cells to those who join with hundreds to march to raise awareness, to those who choose to play with the new Multipet pink-ribbon Loofa Dog.
“The Breast Cancer Research Foundation has been selected as our charity-of-choice to receive ongoing contributions from the sale of the pink Loofa Dog,” says Multipet President Mark Hirschberg.
The pink ribbon Loofa Dog will be sold in stores nationwide including PetSmart, PETCO, Pet Supplies Plus, Meijer’s, Walgreens, CVS, Price Chopper, Weis Markets and Stop ‘n Shop. It is available in three sizes: 12”, 18” and 24” with a suggested retail price of $3.99--$8.99.
Background
The project is spearheaded by Leslie Yellin, the company’s Director of Strategic Accounts, who was diagnosed with breast cancer two years ago.
“I was devastated when I was told that I had breast cancer,” says Ms. Yellin. “Having gone through this, and come out a survivor, made me want to reach out to help bring awareness of this dreaded disease that affects 1 woman in 8 in the United States,” adds Yellin.
“We need to be able to spread the word about breast cancer awareness and research in as many venues as possible. We believe that the pink-ribbon Loofa will help to encourage awareness among our key audience…the pet owner,” she adds.
Multipet International is a privately owned Moonachie, NJ-based supplier of pet products. Its popular Loofa dogs have appeared in two award-winning PetSmart TV commercials. The company markets such items as Nobbly Wobbly and Wiggly Giggly Ball.
Web Site: http://multipet.com
Contact Details: Lizzie Manganiello T.J. Sacks & Associates 212-787-0787 lizzie@tjsacks.com
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