Fortitech, Inc Continues Corporate Marketing Growth to Drive Premix Innovation and Market Expansion Worldwide
Released on = October 30, 2006, 7:37 am
Press Release Author = Fortitech, Inc.
Industry = Food & Beverage
Press Release Summary = Fortitech, Inc. Hires New Director of Marketing; Expands
Marketing Department.
Press Release Body = In a proactive effort to drive sales, Fortitech, Inc., the
world leader in custom nutrient premixes, is pleased to announce the addition of
Richard Schleif as its new director of marketing. Reporting directly to President
and CEO Walter Borisenok, Schleif will be responsible for Fortitech’s
overall marketing and strategic planning programs including market
and business development,
global advertising and public relations, direct
email marketing, collateral
materials, trade shows, web marketing, and sales and distributor education support
on a worldwide basis. Schleif will also be traveling extensively worldwide to
attend conferences, trade shows and technical seminars to identify emerging trends
within the nutrition industry and locate new market opportunities for Fortitech and
each of its global affiliates.
Schleif has nearly 10 years of experience in marketing and strategic media planning.
Prior to joining Fortitech, Schleif served as director of advertising with an
Albany, New York based PR
marketing firm where he developed and negotiated
multi-million dollar advertising campaigns throughout the United States. Schleif
also worked with OMD Worldwide in New York City where he served in several
capacities including associate director of strategy. Schleif holds a bachelor’s
degree in business administration from Southern New Hampshire University. Schleif
can be reached via email at schleif.rich@fortitech.com or by calling +518.372.5155.
Fortitech’s former director of marketing, Maria Battista, will now specialize in the
strategic management and execution of Fortitech, Inc.’s global print
and online
advertising campaigns. Battista will also continue to serve
as a key marketing
player for Fortitech, Inc. and its global affiliates.
About Fortitech, Inc.
Founded in 1986, Fortitech, Inc. is the world leader in the development of custom
nutrient premixes for the food, beverage and pharmaceutical industries, integrating
functional ingredients from a comprehensive selection of vitamins, minerals, amino
acids, nucleotides and nutraceuticals. Fortitech is ISO 9001:2000 and FPA certified
and meets kosher and Halal standards. Headquartered in Schenectady, N.Y., the
company has a global network of manufacturing and distribution facilities,
throughout Europe, Asia Pacific, South America, Mexico and the United States (New
York and California). For more information, visit fortitech.com - powered by
FortiSource® - the ultimate fortification destination.
Not just premixes...Strategic Nutrition.
Web Site = http://www.fortitech.com
Contact Details = Contact:
Mark Fanion
Communications Manager
Fortitech, Inc. / USA
fanion.mark@fortitech.com
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